White Cross is a third-generation family business based in Montreal, Canada. Our uniforms, intended for the health community, are distributed mainly throughout the Americas as well as in other countries.
It all started in the late 1930s, when our grandmother, Rahme Ghantous, and her son, Sam Lutfy, started making nursing uniforms. The company was modest, but not the product! The dresses (because we spoke well of dresses at the time and not of scrubs) were designed and made with a real attention to detail and materials. These flagship values quickly became the company's signature: fabric quality, design mastery and customer service.
In 1950, Sam Lutfy acquired the White Cross label, a brand that has been on the market since 1915. White Cross recently celebrated its 100th anniversary.
In Canada, White Cross uniforms were found in some of the largest department stores in the country. In addition to being distributed in retail stores, the brand has also become the supplier of uniforms for Canadian Army nurses. One of them, dating from 1939, is in the archives of the Canadian Museum of History in Ottawa.
Sam Lutfy, our father, built the White Cross brand and was deeply proud of it. As children, we observed him presenting the collections and describing the properties of the models as well as the attributes of the fabrics (a lot of polyester at the time!). We then witnessed his attention to people and the respect with which he treated each of his interlocutors. He was a businessman, above all, very human.
In the 1980s, my brothers, Richard, Mark and I were already involved in several parts of the company when we took over the reins. Our mother, Madeleine, also worked for the company. With her flair for trends and technical skills, she has helped strengthen White Cross' reputation as a brand rooted in contemporary fashion, focusing on creativity and originality. Together, we have evolved the family work while preserving the pillars that make it its strength.
White Cross is our heritage.
This is the stuff of professionals.